01 — THE OPENING
L
Clean. Linear.
Architectural and refined. A confident first stroke with an instantly recognizable silhouette.
THE FOUNDATIONTHE THREE-LETTER NYC ADDRESS · AVAILABLE TO ACQUIRE
A name with roots.
An address with reach.
LIU.NYC. A beautifully concise three-letter domain inspired by one of the most recognizable Chinese family names. A meaningful foundation for an independent New York identity.
An original name. A singular address. Your story is next.
THE FAMILY NAME EDITIONNEW YORK CITY · 001
劉
LIU.NYC
刘 / 劉 · LIÚNAME · IDENTITY · POSSIBILITY
A NAME
TO MAKE
YOUR OWN.
TO MAKE
YOUR OWN.
SCROLL TO DISCOVEREST. WHEN YOU BEGIN01 — ∞
刘·劉SIMPLIFIED / TRADITIONAL
01 / NAME BEFORE EVERYTHING
Not just three letters.
A sense of belonging.
Liu — commonly written 刘 in simplified Chinese and 劉 in traditional Chinese — is a family name carried across generations, places, and personal histories.
A surname can be heritage. It can be a signature. It can be the first word on a studio door, a founder's desk, or the masthead of something entirely new. LIU.NYC brings that identity into a singular New York address.
Discover the story of the name刘 / 劉 are common written forms; other distinct surnames can also be romanized as Liu.
02 / THE ANATOMY OF A NAME
Three letters.
Every one considered.
Sometimes the strongest identities have nothing to prove. Just a memorable combination and room to become something extraordinary.
02 — THE CENTER
I
Minimal. Precise.
Clarity without clutter. A simple visual presence that gives the entire wordmark breathing room.
THE COMPOSURE03 — THE SIGNATURE
U
Balanced. Fluid.
A rounded finish with a distinctive rhythm. Graceful on a business card, striking on a screen.
THE FINISHShort by design. Rich with possibility. LIU.NYC
03 / THE NEXT CHAPTER
The surname is established.
The business is yours to imagine.
Not a ready-made company. A better starting point for building your own.
atelier.liu.nyc
↗A DESIGN HOUSE, REIMAGINED
LIU ATELIER
A thoughtful home for objects, stories, and a point of view with a name behind it.
劉
Illustrative naming and website concept. No business or subdomain is currently included or configured.
04 / MORE THAN A URL
A REAL
DIGITAL
ASSET.
Not another throwaway handle. A memorable digital address you can use as the foundation for websites, branded email, commerce, services, and stories.
01Your address.
A consistent destination for people to find what you build.
02Your infrastructure.
Organize projects, locations, and experiences under one domain.
03Your direction.
A brand can evolve. The address can move with it while registration is maintained.
05 / THE CONNECTED IDENTITY
A name that goes
places with you.
One address can connect the many places your future business lives. Here is what the right setup might make possible.
Make the introduction unmistakably yours.
NEW MESSAGE · ILLUSTRATIVEhello@liu.nyc
Good ideas deserve a better reply-to.
Examples require separate email hosting and DNS setup.
Different ventures. One unmistakable root.
Subdomains are illustrative, not live services.
One clear name. Wherever the conversation happens.
With supported platforms and successful domain verification, your site and social identity can speak the same visual language.
Handle availability and platform configuration are not guaranteed.
Content comes and goes. Give yours a home. Publish your own journal, embed permitted media, curate project stories, and link the channels your community already knows.
Explore the ecosystem ↗06 / THE OPEN DOOR
The name can
start conversations.
For a future business built on LIU.NYC, a website could connect to optional tools like Thunderbolt by Spaceship, whose current offering includes website chat, lead capture, scheduling, and human handoff.
Explore Thunderbolt by Spaceship ↗Optional third-party service; not included in the domain sale. Features, pricing, and availability are controlled by the provider.
刘
LIU StudioExample website conversation
•••Type a message… ↗
CONCEPT PREVIEW · NOT A LIVE CHAT07 / THE OWNERSHIP JOURNEY
Secure the address.
Then start the story.
Why wait to build a business when you may be able to start building on its name? Two transparent ways to proceed.
One decisive move.
$4,888
Pay the stated one-time domain purchase price through the marketplace. Complete transfer follows the applicable purchase terms.
Buy LIU.NYC One price. One exact-match domain.Build as you go.
$864 down
$204/month × 24 months + $0 balloon
Lease-to-own total: $5,760. Eligible use during installments and ownership after completion are governed by marketplace terms.
Start lease-to-own Down payment is credited toward the total.SECURE
$864 initial paymentAgree to the lease-to-own contract; eligible use rights depend on its terms.
BUILD
START USING IT.*Develop your site, email, services, and reputation while paying $204 monthly.
OWN
$5,760 totalAfter fulfilling the contract, domain ownership is transferred under marketplace rules.
*Early domain use, DNS access, payment deadlines, default remedies, and final transfer all depend on the signed marketplace agreement and .nyc eligibility.
THE CLOSE
There are many ways
to make a name.
Only one LIU.NYC.
Some addresses are functional. Others become part of the signature. When the name means something, the destination should too.
08 / ALL THE POSSIBILITY, NONE OF THE PRETEND
Big plans.
Clear terms.
Excellent ambition and fine print can coexist. Here's what to know before you put your name on the door.
Read all questions and terms ↗What exactly is included?
Only the domain registration rights for LIU.NYC, subject to the marketplace transfer agreement. No business, trademark, logo, website, email hosting, social handle, content, or third-party subscription is included.
Can I use the domain while paying?
Potentially, under the specific marketplace agreement. Access to DNS or domain-use rights may be permitted during installments; legal ownership does not transfer until contractual completion.
Who can register a .nyc domain?
The registry requires a qualifying substantive or lawful New York City connection throughout registration. A P.O. box alone is not sufficient.
Is business success included in the purchase?
No. This is a naming and digital-address opportunity, not a promise of traffic, rankings, revenue, resale appreciation, or intellectual-property clearance for a buyer's chosen brand.